![]() ![]() Because they tend to “invite” the viewers into their “completeness,” circles exhibit a strong sense of community. Lacking any sharp or jagged edges (which we explain below), circles are a much friendlier shape than the others for encompassing other images within. In graphic design, that opens the door for a lot of uses.Īs borders or frames, circles - and other circular shapes like ovals and ellipses - represent both unity and protection. With that in mind, because a circle is a line that never ends, it represents both movement and completeness. To understand the meaning of circles, you first have to understand one of the basic tenets of optics: the human eye instinctively follows lines. One of the most classic shapes is also one of the most popular in graphic design for its strong connotations. Whether you’re a professional designer looking to brush up your skills, or a beginner trying to make the most out of your social media posts, you can find some advanced graphic design tips below to bring you one step closer to your goals. In this article, we’re going to crack their code so that anyone can use it. Graphic designers, however, understand the meanings of shapes all too well, and use this code to more strategically communicate the right messages for logos, websites, advertisements, or whatever else the job calls for. While most people aren’t consciously aware of what these images mean, they feel it all the same and that’s why some logos feel one way or another. When we see circles, squares, triangles, etc., they elicit predictable reactions in our subconscious. Like individual words, shapes also represent distinct ideas, and people interpret them without even knowing it. The art of graphic design is about communicating visually instead of using words, you use colors, layout, and - as we discuss here - shapes to speak through only images. ![]() Have you ever seen a logo that just felt a certain way? Some logos feel confident and professional while others feel playful and friendly, and the reason is the way they’re designed.
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